How behaviour really works. (All human behaviour.)

I’m an advertising copywriter and Creative Director.

I started out as an intern, and ended up at a judge on the D&AD Copy Jury.

And then in 2016 something happened to me.

I got to know Professor B Fogg of Stanford University.

Talk about standing on the shoulders of giants.(He’s 6’4” btw.)

Since then, he’s mentored little old me from The Do Lectures, in a thing called Behaviour Design. Along with a handful of people from some of the most innovative companies on the planet.

So what is Behaviour Design?

Behaviour Design is to Behavioural Science, what Apple is to Microsoft.

Macs to PC’s.

iPhone to Android.

Both super-useful in their own way, but one thinks different.

Behaviour Design is a new way of looking at human behaviour.

A simple, elegant and powerful way to figure out why people do what they do. And why they don’t.

Nailing the psychology on which to hang award-winning creative ideas.

Without guesswork.

Using proven principles and protocols, models and methods, to understand, analyse and design solutions that can influence human behaviour for the better.

Quickly, simply and with impact to the max.

Who’s behaviour?

• How about your own for starters?

• And everybody who works for you.

• Everybody you work for.

• Not forgetting everybody who competes against you and your clients.

All. Human. Behaviour.

If you’re an ad agency, start-up, team-leader, VC, government, charity, B-Corp or CEO you’re now in the Behaviour Change Business. [You always were. You knew that.]

But do you know how behaviour really works?

Do you know the 3 things that absolutely have to come together before any behaviour will happen?

Do you have a quick way to identify who is your customer and who isn’t,

(And in the process answer that age-old marketing problem; “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”)

Do you know what the top 10 mistakes in behaviour change are?

I can fill in the blanks for you.

I can tell you both as a Creative Director, and Behaviour Designer, what the winning ticket is when it come to influencing customers, clients and users.

If you fancy a quick, informal 15 minute chat, you can set that up here.

I look forward it.

ps. If you need more info before our call: Here’s a bit more reading for you.