Most people already know what they should do.

Exercise more. Sleep better. Drink more water. Procrastinate less. Focus more. Stress less. Produce better work.

The problem isn't knowing. The problem is doing.

And when change doesn't stick, we tend to blame ourselves.

Maybe we need more motivation. More discipline. More willpower.

But what if it's not a 'me' problem?

What if it's simply a ‘design’ problem?

In this practical 75-minute live Zoom masterclass, you'll learn the Tiny Habits® Method, developed by Stanford behaviour scientist Professor BJ Fogg PhD — and discover why starting tiny can be the fastest route to lasting change.

You'll learn a simple, research-backed system for understanding behaviour, reducing friction and designing habits that stick.

WHAT YOU'LL LEARN

1. How behaviour really works

A surprisingly simple model for understanding why we — and other people — do what we do. Or don't.

2. Why trying harder doesn't work

Why motivation, willpower, incentives and even nudges are unreliable — and why making behaviour easier can be far more powerful.

3. How to design behaviour that sticks

No sitting back taking notes, this is a sleeves rolled up and getting stuck in Masterclass.

You'll use our time togehter not just to learjn but to apply design, test and troubleshoot real Tiny Habits you can put into practice immediately.

4. How to change what matters

Apply Behaviour Design at home and at work — from fitness, sleep and wellbeing to energy, performance, new ways to respond to creative briefs, better more consistent work, and who knows even a few new awards.

YOUR INSTRUCTOR

Mike Coulter is a certified Tiny Habits® Coach and Behaviour Design Practitioner, personally trained and mentored by Stanford behaviour scientist BJ Fogg.

An award-winning copywriter, Mike has been a start-up founder, Creative Director at The DO Lectures, Entrepreneur in Residence at Falmouth University Start-Up School and a D&AD Copy jury judge.

For more than a decade, he's helped founders, creatives, entrepreneurs and professionals build better habits, improve performance and create meaningful change through Behaviour Design.

YOU DON'T NEED MORE MOTIVATION.

You don't need another 'crushing it' post or another AI-powered habits app.

You need to know how to design behaviour.

That's what this masterclass is about.

Come and discover how Tiny is Mighty.

Live Zoom Masterclass Dates:

Thursday XXth September 12.30pm-1.45pm

Friday XXth September 4.00pm-5.15pm

Price: £XXX.XX +VAT.

Includes: Bonus 5-day email-based follow-up training the week after the masterclass, Monday to XXth Friday XXth.

BOOK HERE: