Most people already know what they should do.

Exercise more. Sleep better. Drink more water. Drink less booze. Procrastinate less. Focus more. Stress less. Relax more. Remember to take their meds. Produce better work, while having more fun in the day job. Etc, etc, etc.

The problem isn't knowing.

The problem is doing.

When changes don't stick, more often than not, we blame ourselves.

We assume we need more motivation, discipline or willpower.

But what if failure to change your behaviour isn't a personal failing?

What if it isn't a ‘me’ problem at all?

But simply a ‘design’ problem?

In this practical 75-minute masterclass, live on Zoom, you'll learn the Tiny Habits® Method, developed by Stanford behaviour scientist Professor BJ Fogg PhD, and discover why tiny initial changes can be the fastest route to lasting results.

You'll leave with an intuitive, elegant, research-backed system for designing better habits, reducing friction and creating meaningful change in almost any area of your life.

WHAT YOU'LL LEARN

1. How Human Behaviour Really Works

Discover the surprisingly straightforward model behind all behaviourchnage:

Your own, your colleagues, your clients, your clients, your competitors, even your kids.

You’ll start seeing behaviour through a brand new lens, and have a new and unique understanding of why we do what we do. (Or don’t do.)

2. Why Trying Harder Doesn't Work

Understand why motivation, willpower, nudges and incentives are such inconsistent ways to change behaviour.

You’ll learn why simplicity changes behaviour, and how making things easier to do can be far more powerful and reliable than what the go-big-or-go home/no-pain-no-gain brigade would have us believe.

3. How to Design Behaviour That Sticks

Forget sitting back and taking notes.

This masterclass is behaviour change with your sleeves rolled up.

In 75 minutes, you’ll learn the system by actually using it.

Deciding, designing, testing and troubleshooting real Tiny Habits you can put into practice immediately.

So you leave not just knowing how behaviour change works, but knowing how to make it happen. Quickly and reliably.

4. Use Tiny Habits to change what matters. (At home and at work).

You can apply these easy-to-use Behaviour Design tools in both your personal life and in the day job.

To build better fitness, sleep or nutrition routines, improve your wellbeing, energy and performance, to engage with creative briefs in new ways, and even to help you win more awards for your work.

MEET YOUR INSTRUCTOR

Mike Coulter is a certified Tiny Habits® Coach and Behaviour Design Practitioner, personally trained and mentored by Stanford University behaviour scientist BJ Fogg.

An award-winning copywriter, Mike has served as a start-up founder, Creative Director for The DO Lectures, Entrepreneur in Residence at Falmouth University Start-Up School, and a judge on the D&AD Copy jury.

For more than a decade he has helped founders, creatives, entrepreneurs and professionals build better habits, improve performance and create meaningful change through behaviour design.

In just 75 minutes, you won’t just learn about behaviour change. You’ll learn how to design it; through effortless, effective exercises that show you exactly how to make the behaviours you want easier to start, repeat and stick.

You’ll leave with a powerful new way of looking at your own behaviour — and a method you can put to work immediately, at work and in life.

You don’t need more motivation. Or to read more Linkedin ‘crushing-it’ posts. Or download (another), AI driven Habits app.

You simply need to know ‘how’ and get better ‘at’ designing and applying a few positive new behaviours in your personal life and the day job.

That’s what this Masterclass is all about.

Come and join me, and discover how Tiny is Mighty.

Live Zoom Masterclass Dates:

Thursday XXth September 12.30pm-1.45pm

Friday XXth September 4.00pm-5.15pm

Price: £XXX.XX +VAT.

Includes: Bonus 5-day email-based follow-up training the week after the masterclass, Monday to XXth Friday XXth.

BOOK HERE: