Most people already know what they should do.

Exercise more. Sleep better. Drink less booze. Hydrate more. Focus more. Stress less. Produce better work. Procrastinate less. Remember to take their meds. Have more fun in the day job.

The problem isn't knowing.

The problem is doing.

When change doesn't stick, people more often than not, blame ourselves.

We assume we need more motivation, discipline or willpower.

But what if failure to change your behaviour isn't a personal failing?

What if it isn't a ‘me’ issue at all?

What if it's simply a design issue?

In this practical 90-minute masterclass, live on Zoom, you'll learn the Tiny Habits® Method, developed by Stanford behaviour scientist Professor BJ Fogg PhD, and discover why tiny changes can be the fastest route to lasting results.

You'll leave with a simple, research-backed system for designing better habits, reducing friction and creating meaningful change in almost any area of your life.

WHAT YOU'LL LEARN

1. How Human Behaviour Really Works

Discover the surprisingly simple model behind all behaviour:

Your own, your colleagues, your clients, your clients customers/target audience, and even your competitors.

You’ll start seeing behaviour through a brand new lens, and have a new and unique understanding of why people do what they do.

2. Why Trying Harder Doesn't Work

Understand why motivation, willpower, nudges and incentives are such unreliable ways to change behaviour.

You’ll learn why simplicity changes behaviour, and how making things easier to do can be far more powerful and reliable than external motivation ever can.

3. How to Design Behaviour That Sticks / why TH make you better than 99% of others in your indusrty???????

When you learn the Tiny Habits method: make a behaviour tiny, fit it naturally into your existing life, prompt it at the right moment and celebrate the win….[Not sure about italic copy? to TH selly? Should be more outcomey?????]]]]]]]

You’ll actually design a few Tiny Habits of your own that you can start using immediately.

4. How to Use Behaviour Design/TINY HABITS???????? in the day job

You can take everything you've learn in this masterclass and quickly turn it into a professional superpower.

Use the same behavioural lens to think more clearly about audiences, consumers, clients, colleagues, briefs, ideas and the behaviour your advertising is trying to create.

10 Key takeaways: (NOT TINY HABITS!!!!!!!!!!!!!!!)

  • The Fogg Behaviour Model

  • Behaviour matching

  • The Ability Chain

  • Who is and isn't your customer.

  • The 'Discovery; Question.

  • How to change a choice.

  • Which brands are already using these models and methods, and what can you learn from them.

  • The top 10 mistakes in behaviour change.

  • The Information-Action Fallacy

    Plus: Bonus 5-day email-based follow-up training the week after the masterclass, Monday to XXth Friday XXth.

.MEET YOUR INSTRUCTOR

Mike Coulter is a certified Tiny Habits® Coach and Behaviour Design Practitioner, personally trained and mentored by Stanford University behaviour scientist BJ Fogg.


An award-winning copywriter, Mike has served as a start-up founder, Creative Director for The DO Lectures, Entrepreneur in Residence at Falmouth University Start-Up School, and a judge on the D&AD Copy jury.

For more than a decade he has helped founders, creatives, entrepreneurs and professionals build better habits, improve performance and create meaningful change through behaviour design.

In 90 minutes, through simple, practical exercises and bite-sized learning, you'll discover how behaviour really works — and how to use that understanding to finally make the changes you've been trying to make for years.

You don't need more motivation.

You need a better way of designing behaviour.

This Masterclass is that way.

Live Zoom Masterclass Dates:

Thursday XXth September 12.30pm-1.45pm

Friday XXth September 4.00pm-5.15pm

Price: £XXX.XX +VAT.

BOOK HERE: