Most people already know what they should do.

Exercise more. Sleep better. Drink less. Hydrate more. Focus more. Stress less. Produce even better work. Procrastinate less. Have more fun in the day job.

The problem isn't knowing. The problem is doing.

When change doesn't stick, we usually blame ourselves. We assume we need more motivation, more discipline, or more willpower.

But what if failure to change your behaviour isn't a personal failing?

What if it isn’t a ‘me’ issue?

What if it's simply a design issue?

In this practical 75-minute masterclass, live on Zoom, you'll learn the Tiny Habits® Method, developed by Stanford University behaviour scientist Professor BJ Fogg PhD, and discover why tiny changes are often the fastest route to lasting results.

You'll leave with a simple, research-backed system you can use immediately to design better habits, reduce friction and create meaningful change in almost any area of your personal and professional life.

Whether you want to improve your health, increase your focus, develop your creative practice, reduce stress, become more productive, finally win that elusive award or make that life-changing leap that finally sticks, Tiny Habits® is the practical, proven method for getting there.

1. Why trying harder doesn't work

"We Try Harder", was the strap-line for a classic ad campaign for Avis in the Mad Men era, and transformed an entire industry.

But for those of us who actually work in advertising who want to change our own behaviour, trying harder is a recipe for frustration, burnout and set-back.

The fact is, willpower, external motivation and iron-self-discipline are incredibly unreliable tools for change.

With Tiny Habits you'll learn to stop 'Trying Harder', stop blaming yourself when something isn't working, and stop sstting the bar to high from the get go.

Instead you'll discover that it's 'Simplicity that changes behaviour'.

And that the easier you make things to do, the more likely it is that you, (or your clients customers) will do them.

2. How to make almost anything easier

In learn the surprisingly powerful art of making behaviour easier to do, you'll discover how to break intimidating ambitions into tiny, achievable actions that fit naturally into the life you're already living — even when you're busy, stressed or running on empty.

And how to quickly grow them into full-blown life-long habits.

3. How to make change feel good

Learn why success — not struggle — is the secret ingredient in lasting behaviour change.

You'll discover how to use prompts, celebration and positive emotion to make new behaviours more automatic, and how small wins can build confidence, momentum, motivation and the ability to do more with ease.

4. Tiny is Mighty

In this masterclass you'll put the method into practice on yourself.

You'll design three Tiny Habits around something that genuinely matters to you — whether that's focus, creativity, productivity, wellbeing, procrastination, exercise, relationships or something else entirely.

And you'll leave with something even more valuable than three brand-new positive habits:

A practical new skill for changing your behaviour — for the rest of your life.

MEET YOUR INSTRUCTOR

Mike Coulter is a certified Tiny Habits® Coach and Behaviour Design Practitioner, personally trained and mentored by Stanford University behaviour scientist BJ Fogg.

An award-winning copywriter, Mike has served as a start-up founder, Creative Director for The DO Lectures, Entrepreneur in Residence at Falmouth University Start-Up School, and a judge on the D&AD Copy jury.

For more than a decade he has helped founders, creatives, entrepreneurs and professionals build better habits, improve performance and create meaningful change through behaviour design.

In 75 minutes, through simple, practical exercises and bite-sized learning, you'll discover how behaviour really works — and how to use that understanding to finally make the changes you've been trying to make for years.

You don't need more motivation.

You need a better way of designing behaviour.

This Masterclass is that way.

Live Zoom Masterclass Dates:

Thursday XXth September 12.30pm-1.45pm

Friday XXth September 4.00pm-5.15pm

Price: £XXX.XX +VAT.

BOOK HERE: