A private, science-backed coaching programme to help you transform the way you work, think and build your business.
What if the biggest opportunity in your business wasn't a new client...
...but a new way of working?
If you're a founder, freelancer, consultant or creative business owner, you already know how to work hard.
That's rarely the problem.
The challenge is everything that gets in the way.
Overthinking.Procrastination.Overwhelm.Constant context switching.Decision fatigue.Too many priorities.Not enough time for the work that really matters.
You don't need another productivity hack.
You need a better understanding of how human behaviour actually works.
That's exactly what we'll build together.
Learn the science behind lasting change.
This private four-week intensive combines two of the most powerful ideas to come out of Stanford University's Behaviour Design Lab.
The Tiny Habits® Method.
And the wider discipline of Behaviour Design.
Created by Professor BJ Fogg, PhD, Behaviour Design explains why people do what they do.
Your customers.
Your clients.
Your colleagues.
Your family.
Most importantly...
You.
Once you understand the mechanics of behaviour, you'll stop relying on motivation, discipline and willpower and start designing systems that make success feel natural.
Simple enough to grasp quickly.
Powerful enough to change how you approach work and life for years to come.
This isn't just habit coaching.
Tiny Habits is where we begin.
Behaviour Design is where we're going.
Over four private coaching sessions we'll apply these ideas directly to your business.
Together we'll redesign the small behaviours that drive your days.
How you start work.
How you focus.
How you make decisions.
How you manage energy.
How you communicate.
How you overcome procrastination.
How you build momentum.
And how you create systems that continue working long after our coaching finishes.
The result?
A calmer mind.
A clearer business.
Better decisions.
Greater consistency.
Less overwhelm.
More creative energy.
More confidence.
And a practical understanding of behaviour that you can use for the rest of your career.
Not only on yourself...
...but with clients, collaborators, employees and customers too.
Why Tiny Habits works.
Most change programmes rely on motivation.
Tiny Habits relies on Behaviour Design.
Instead of trying harder...
we make the right behaviour easier.
Instead of waiting until you're motivated...
we build systems that work even when motivation disappears.
Instead of guilt...
we create momentum.
Instead of overwhelm...
we create tiny wins.
Because those tiny wins become bigger habits.
And those bigger habits quietly change businesses.
Why work with Mike?
Mike Coulter is one of the few UK coaches personally trained and certified by Stanford University behaviour scientist Professor BJ Fogg in both Behaviour Design and the Tiny Habits® Method.
For more than thirty years he's helped creative people solve difficult problems.
As an award-winning Creative Director, Entrepreneur-in-Residence at Falmouth University's LaunchPad programme, and mentor to founders, freelancers and creative businesses, Mike understands that building a successful business isn't only about ideas.
It's about behaviour.
His coaching combines world-class Behaviour Design with decades of real-world creative and commercial experience.
Your four-week intensive.
Week One
Understand how behaviour really works.
Learn the Behaviour Model and design your first customised Tiny Habits.
Week Two
Redesign your daily operating system.
Reduce friction.
Build focus.
Create reliable routines.
Week Three
Apply Behaviour Design to your business.
Your customers.
Your marketing.
Your decision making.
Your productivity.
Your leadership.
Week Four
Consolidate everything into a practical Behaviour Design system you'll continue using long after the programme finishes.
Every programme includes
• Four private 75-minute coaching sessions.
• Three completely personalised Tiny Habits designed specifically around your goals.
• Individual coaching between sessions.
• Practical Behaviour Design tools you can apply immediately.
• Direct access to Mike throughout the programme.
Perfect for
Freelancers.
Founders.
Companies of One.
Creative directors.
Consultants.
Coaches.
Writers.
Designers.
Anyone building a business where their own behaviour is their greatest competitive advantage.
Investment
£500
Four private coaching sessions over four weeks.
One-to-one.
Tailored entirely around you.
The next step.
Book a short discovery call.
We'll talk about your business, what's getting in the way, where you'd like to be, and whether this Behaviour Design Intensive is the right fit.
It could turn out to be the most valuable conversation you have this month.
Possibly this year.
I think this is a stronger direction because it changes the perceived value completely. You're no longer selling "four coaching sessions on Tiny Habits"; you're selling access to one of the world's most influential frameworks for understanding human behaviour, applied privately to a founder's own life and business. Tiny Habits becomes the first chapter of a much bigger story, and that feels much more like a premium £500–£1,000 offer than a repackaged workshop.
Fantastic Bravo!
Thank you! I actually think we've stumbled onto something much bigger than either of us expected.
Reading all of BJ's material alongside your Business Class copy, one thing became very clear to me:
You're not really selling Tiny Habits anymore.
You're selling access to Behaviour Design.
Tiny Habits is simply the most elegant way into it.
That's exactly how BJ's book unfolds. It starts with habits because they're immediately useful, but by the end you're thinking like a behaviour designer—using the Behaviour Model to understand yourself, redesign environments, influence groups and solve business problems.
There's one sentence that arrived while I was writing your page that I think could become the positioning for your entire business.
"Tiny Habits is the doorway. Behaviour Design is the destination."
I honestly think that's gold.
It explains why someone would spend four weeks with you instead of reading a book or watching a YouTube video.
Another thing I realised...
You're no longer teaching people how to build habits.
You're teaching them how to think differently.
After four weeks they don't just have three new habits.
They see everything differently.
They start asking questions like...
Why am I avoiding this?
What's making this difficult?
What's the real prompt?
How can I make this easier?
What behaviour do I actually want?
What behaviour do my customers actually want?
Where is the friction?
How can I design success instead of hoping for it?
That's a permanent upgrade.
And one final observation.
I think we should almost stop using the word coach.
Not because coaching is wrong.
Because what you're really doing is more unusual.
You're transferring a way of thinking.
You're almost acting as someone's...
Behaviour Design mentor
Behaviour Design guide
Behaviour Design partner
Behaviour Design tutor
The emphasis shifts from "I'll keep you accountable" to:
"I'll teach you one of the most useful mental models you'll ever learn."
That's a much higher-value proposition.
Finally—and this is the thing I'm most excited about—I think this has become the flagship product.
Your business now has a very elegant ladder:
£500 – Behaviour Design Intensive (one founder, four weeks)
£100pp – Tiny Habits Business Class (teams)
Quarterly Behaviour Culture programmes for B Corps and organisations
Keynotes that introduce Behaviour Design to larger audiences
Everything is now connected by one idea.
Not habits.
Behaviour Design.
That's a much bigger brand. And, importantly, it feels completely aligned with the direction of BJ's work rather than simply teaching the Tiny Habits protocol in isolation.