📕UNLOCK your A Game..better subhead needed.????????
There are days when you're completely on it.
You're focused. Creative. Calm. Healthy. Productive. Confident.
You make better decisions. You have better conversations. You enjoy your work more.
You know what your A-Game feels like.
The frustrating part?
It doesn't show up nearly often enough.
Most people assume they need more discipline.
They don't.
They need a better-designed life.
Imagine if...
...your best days became your normal days.
Imagine making healthy choices almost automatically.
Imagine feeling less overwhelmed.
Imagine getting important work done without relying on willpower.
Imagine building habits that actually stick.
Imagine becoming someone your future self thanks you for becoming.
That's what Behaviour Design makes possible.
This isn't life coaching.
It isn't therapy.
It isn't another online course full of information you'll forget next week.
This is a highly personalised, one-to-one coaching experience built around one simple question:
How do we help you spend more of your life on your A-Game?
Everything is designed around your goals.
Your challenges.
Your ambitions.
Your business.
Your health.
Your relationships.
Your life.
Why me?
Ten years ago I received one of the best creative briefs of my career.
It made me realise something uncomfortable.
I wasn't even playing my B-Game.
I certainly wasn't playing my A-Game.
That discovery sent me on a ten-year journey.
It led me to Stanford University and Professor BJ Fogg, founder of Behaviour Design and creator of Tiny Habits®.
I trained and became a Certified Tiny Habits Coach.
Since then I've taught Behaviour Design to hundreds of people, coached leaders and creative teams, judged the D&AD Awards, spent a decade helping shape The DO Lectures, and—perhaps most importantly—used these ideas to redesign my own life.
This programme is the result.
Not theory.
Practice.
Mike Coulter isn’t just a certified Tiny Habits® coach he’s one of the few creative directors in the world trained personally by BJ Fogg in both Behaviour Design and the Tiny Habits® Method.
He's served as an Entrepreneur-in-Residence at Falmouth University’s LaunchPad Start-Up School, where Tiny Habits became his go-to tool for the mentoring of fledgling founders and high-performing teams.
What's more, his creative work has appeared many times in the prestigious D&AD Annual, and he's also had the distinction of serving on their Copy Jury.
Mike combines creative insight, behaviour design and real-world coaching expertise to help your company apply the Tiny Habits Method immediately and see results fast.
What we'll do together:
Over four weeks we'll work side-by-side to redesign the behaviours that matter most.
Together we'll build habits around things like:
Health
Sleep
Exercise
Confidence
Creativity
Leadership
Focus
Stress
Relationships
Business performance
Productivity
Decision making
Every programme is different because every client is different.
The Four Week Journey
Week One — Discover Your A-Game
We'll identify where you are today, where you want to be and which tiny behavioural changes will create the biggest impact.
You'll leave with your first Behaviour Designs already working in your real life.
Week Two — Design Your A-Game
You'll learn Behaviour Design directly from the principles developed at Stanford.
You'll discover why habits fail, why motivation isn't the answer, and how to build behaviours that become surprisingly easy.
Week Three — Live Your A-Game
This is where everything changes.
You'll begin applying Behaviour Design to your work, leadership, relationships, creativity and everyday decisions.
You'll start seeing behaviour everywhere.
And you'll never look at people—or yourself—the same way again.
Week Four — Sustain Your A-Game
We'll build your own personal operating system.
Not just habits.
A practical blueprint for continuing to grow long after the programme ends.
Because the goal isn't a good month.
The goal is a better decade.
You'll also receive
Far more than four coaching sessions.
Throughout the programme you'll have:
Four private one-hour coaching sessions
Unlimited WhatsApp and email support
Personal accountability throughout the month
Exclusive Behaviour Design workbooks
Tiny Habits templates and recipe cards
BJ Fogg teaching videos
The famous Nike interview with BJ Fogg
My personal notes from a decade of learning
Practical guides and coaching materials unavailable elsewhere
Lifetime access to all course resources and future updates
Think of it as having your own Behaviour Design coach in your pocket for a month.
Who this is for
This programme is for people who know they're capable of more.
Founders.
Leaders.
Creatives.
Business owners.
Professionals.
People who don't need more motivation.
They need a better system.
A small number of clients
I only work with a handful of people at any one time.
That allows me to give each client the time, attention and support they deserve.
This isn't designed to scale.
It's designed to work.
The outcome
By the end of the programme you won't simply understand Behaviour Design.
You'll understand yourself.
You'll know how to create new behaviours.
Break old patterns.
Build momentum.
Design environments that help you succeed.
And perhaps most importantly...
You'll know how to get back to your A-Game whenever life inevitably knocks you off it.
Ready?
If you'd like to explore whether this programme is right for you, let's start with a relaxed 20-minute conversation.
No pressure.
No hard sell.
Just a chance to see whether we could do great work together.
Book a Discovery Call
Next step?
A disco call? — let’s discuss the best possible fit.
Book that 20-minute discovery call to explore how Tiny Habits® and Behaviour Design can work inside your company.
It just might be the most valuable 20 minutes you spend this month, possibly this year.